Art, literature & culture

Rise of visual kei

1984

Visual kei is a movement in Japanese rock music in which the look of the performers is as important as the sound. Bands wear elaborate costumes, dramatic make-up and big hairstyles, often androgynous and drawing on glam rock and punk. The scene took shape in the 1980s with groups such as X Japan, Dead End and Color, and it spread in the 1990s through bands such as Luna Sea, Malice Mizer and L'Arc-en-Ciel. The musical styles range widely, from heavy metal to pop and gothic rock, so that visual kei describes an aesthetic rather than a genre. It gained a following abroad through anime theme songs and music festivals.

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