Society, economy & sport

Founding of Adidas AG

July 1924

Adidas was founded by Adolf Dassler, known as Adi, who started making sports shoes in the family's laundry room in Herzogenaurach, Bavaria, and in 1924 formed a company with his brother Rudolf as the Dassler Brothers Shoe Factory. The shoes became popular among athletes, and Jesse Owens wore them at the 1936 Berlin Olympics. After a bitter quarrel, the brothers separated in 1948. Rudolf founded Puma, and Adi registered Adidas, a name drawn from his own, with the three stripes as a trademark. The company grew into one of the world's largest sportswear brands, known for its football boots, track shoes and clothing.

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