Science & technology

Apple introduces the Macintosh

24 January 1984

On 24 January 1984 Steve Jobs unveiled the Apple Macintosh at the company's shareholders meeting in Cupertino, California, pulling it out of a bag. Two days before, a television commercial directed by Ridley Scott, shown during the Super Bowl, had presented it as a challenge to the conformity of the IBM-dominated computer world, with the line, 'You'll see why 1984 won't be like 1984'. The Macintosh, priced at 2,495 dollars, was the first successful personal computer with a graphical user interface and mouse, ideas developed at Xerox PARC, and with a screen of icons and windows, it made computers friendly for non-experts. Desktop publishing followed in 1985.

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